April 13, 2021
Today, serial entrepreneur and self confessed choc-o-holic, Michelle Marks, shares all her secrets on running a successful online membership. She walks us through her successful journey in the online business world and gives us a behind the scenes look at her membership site, The Espresso Lounge.
If you've ever thought about launching a membership site, then this episode is for you!
In it we'll cover:
• Starting and growing a new membership
• How to give enough without overwhelming members
• The biggest challenge with running a membership
• How to set your membership apart in a crowded market place
Show Notes:
Find Michelle in the Laptops and Lattes free Facebook group- https://www.facebook.com/groups/laptopsandlattes
Check out Michelle's membership The Espresso Lounge - https://www.laptopsandlattes.com.au/membership
Learn more on her website - https://www.laptopsandlattes.com.au/
![Episode 12: Why You Don’t Need A Fancy Tech Platform To Deliver Your Course!]()
April 7, 2021
In this episode I'm sharing why you don't need all the bells and whistles of a fancy tech platform to deliver your course!
Often as course creator's it's the tech that keeps us stuck. But it doesn't have to be that way! If you are creating a new course, then I'd love you to get it up and running fast so you can:
a) earn some $$$ and,
b) road test it with real students before making a big investment in a learning platform.
In this episode I'm hoping you'll get curious about delivering your next course as a minimum viable product and seeing if this allows you to be more nimble and responsive in your course creation and launching.
Even if you already have a learning management platform there's good reason to launch with a MVP version of your course first - find out what that reason is (and why I am doing exactly that with my new course).
Show Notes
Ask a question in the Course Creator's Club - https://www.facebook.com/groups/coursecreatorsclubwithlisa
Unpack your ideas with a Strategy Session - https://lisakniebe.teachable.com/p/online-course-road-map
Want in on my new course? Put your name down on the waitlist and I'll let you know when Aligned Messaging Method opens - https://lisa-kniebe.ck.page/aligned-messaging
March 31, 2021
When it comes to marketing and selling your course, you've probably heard that you need to focus on the outcome or transformation, not the tools you use to achieve this. I know how hard it can be to find your 'transformation' which is why I was so excited to invite Jo Bendle onto the podcast to talk about how she's done exactly this.
Jo has turned the conversation about productivity tools into a movement that that's led by women who are #meantformore.
In this episode I pick her brains on how she made this shift, the impact it's had on her business and the results she's seeing.
So if you're ready to get inspired, find a deeper message and even lead your own movement, then buckle-up, because this is a high vibe, fast talking episode that'll leave you pumped and ready for more.
Are you Meant For More?
Learn more about The Lab here - https://jobendle.com/thelab/
Follow Jo on Insta here - https://www.instagram.com/jo_bendle/
March 24, 2021
So, you've got all this amazing knowledge tucked away inside your head, you know it'll make an amazing course, but how do you get it into a coherent course structure? What should you include? How do you know what's enough and what's too much?
If these are questions you're grappling with, then this episode is for you!
I'm going to share a simple technique I teach to help you build out your course content without getting overwhelmed.
Join me with a pen and paper to hand, because you are definitely going to want to take notes!
If you want to take the next step together, then book a 2 hour strategy session here: https://lisakniebe.teachable.com/p/online-course-road-map
March 17, 2021
As more online courses are launched with a free webinar or challenge, the more we are seeing live participation rates drop. This week I talk with Facebook Ads and Funnel strategist, Jessica Tutton who believes in experimenting in her business and teaching from her results.
This week I get to pick her brains about her recent launch with a paid bootcamp. You'll hear about the engagement, conversion rates and transformations from this 3 day event.
So, if you've already created your online course and want a new and fun way to launch, then this episode is for you.
Show Notes
Follow Jess on:
Insta: @jessica_tutton
Facebook: @Jessica Tutton
Bootcamp: https://www.jessicatutton.online/5-day-funnel-bootcamp-1
March 9, 2021
When should you start marketing you online course...
After it's created? Before it's recorded? Or while it's still a concept in your head?
In today's episode I'm going to explore how to start your marketing BEFORE you create your course and why this should be every course creator's first step!
Show notes:
I learned everything I know about running a successful Facebook group from Sarah Thomson, who has an amazing 30 day course on how to Grow and Ignite Your Facebook Group - https://bit.ly/3t0jWVq
Elizabeth Goddard creates amazing freebies that deliverer value and solve a specific problem for her audience, check her "everything' page out here - https://elizabethgoddard.co.uk/everything/
See how a Facebook group works and bounce your course creation ideas around inside The Course Creator's Club here - https://www.facebook.com/groups/coursecreatorsclubwithlisa
February 16, 2021
When it comes to creating an online course, so many business owners I speak to say they don’t know where to start.
I hear things like, 'I’m overwhelmed', 'My brain is so cluttered', 'I don’t know where to start' and then they get lost in the blackhole of research.
In today’s episode I want to share how to avoid this with 4 simple steps to organise your course creator’s brain so you can get creating!
PLUS!
Don't forget to register for my FREE training, From 1:1 to Online Course, using this link - https://lisakniebe.lpages.co/online-course-masterclass1/
Can't wait to help you make 2021 the year you finally launch your course!
February 9, 2021
So you've created your course and now comes the easy part, launching and selling it, right? Wrong!
Marketing and selling your course can be the barrier that hides amazing courses away from the students that need them!
But, selling your course becomes a whole lot easier when you have positioned it as irresistible value. And there's a unique way to do this using a tiny offer strategy.
In today's episode Sarah Thomson shares how she's implemented a tiny offer in her business and how you can do the same.
Grab Sarah's tiny offer for Facebook Ads Made Simple for only $37 using this link - http://bit.ly/tinyoffer
February 2, 2021
Have you ever caught yourself saying, ‘I’m too early in my business for an online course’ OR
'I'm just not ready yet'?
In today's episode I'll be sharing with you how to check in on your readiness, to unwrap what's really going on and tackle any mindset blocks that are keeping you stuck.
I'll share a practical tool to help you move forward with your online course, plus a powerful permission activity you'll love.
Find out when doors open for the next round of Courses that Connect by joining the wait list here: https://lisa-kniebe.ck.page/vipwaitlist
