Courses That Connect Podcast
Episode 22: How to Promote and Sell Your Online Course

Episode 22: How to Promote and Sell Your Online Course

October 9, 2021

When it comes to launching your online course, choosing between a webinar or challenge is one of the first decisions you'll be making. These launch events help you create excitement and interest in your course, but each have their own merits.

As a seasoned launcher, I've always run a webinar, but this time I'm launching with a challenge (aka bootcamp). So why have I made this choice? What are the pros and cons of each method? That's what I'll be sharing this this week's podcast episode.

If you are exploring how to launch and sell your course, then this episode is an honest look behind the scenes at my own launch and what I'm doing to promote and sell my course.

 

SHOW NOTES

I would love you to join my free ONLINE COURSE DESIGN 4-Day Bootcamp! It'll be a great resource for you as an online course creator, but more than that it will give you an insight into how I run this type of launch event.

https://lisakniebe.simplero.com/page/227000-online-course-design-bootcamp

Episode 21: How to Create Content for your Course

Episode 21: How to Create Content for your Course

October 1, 2021

In this episode I'm taking you behind the scenes in my business and walking you through the steps I take to create the content for my online course.

Whether you have an existing course that needs remodelling (like I do) or are starting from scratch, this episode will give you valuable insights into planning your content to deliver on your course promise.

I'll be sharing why I've remodelled my course twice now, going from a 6 weeks to 8 weeks and why I'm now changing that to a 12 week experience.

You'll hear about the highs and lows of creating content, I'll be sharing how I get overwhelmed at times and what drives me to push through that and take action.

If an online course is on your agenda in the next 6 months, then this is the episode for you.

 

SHOW NOTES

Get hands on help with your course creation...
Join me in my 4 day Online Course Design Bootcamp on 18th October using the link below:

https://lisakniebe.simplero.com/page/227000-online-course-design-bootcamp

Episode 20: How To Launch Your Course Without Burnout with Rachelle Glendon

Episode 20: How To Launch Your Course Without Burnout with Rachelle Glendon

July 14, 2021

If you've done a live launch for your course, then you'll know launching can be draining. Think webinars, ads, bonuses, social visibility, discovery calls and sales emails...and all that before you start welcoming students in!

No wonder we feel burnt out and exhausted after a launch, but there is another way. This week on the podcast I'm chatting with Rachelle Glendon, a slow living coach and podcaster.

Rachelle helps Mums who work from home manage the juggle of family life with her slow living philosophy. And on the show today she helps me unpack what it means to live slow and how we can apply these principals to our launches.

Rachelle is a course creator herself and knows exactly how stressful launching can be, so she speaks from experience when it comes to changing our default setting from frazzled and frantic to calm and intentional.

To learn more about slow living be sure to check out Rachelle's website - www.howtolive.slow.com

Episode 19: 4 Action Taking Steps To Get The Accountability You Need To Create & Launch Your Course

Episode 19: 4 Action Taking Steps To Get The Accountability You Need To Create & Launch Your Course

June 2, 2021

What's standing between you and your online course dream?

Chances are if you get really honest with yourself, it's you.

You keep breaking appointments with yourself to do the work...
You feel like there's never enough time..
You feel like you don't know the next step...
You don't have a plan so remain stuck...

Are any of these landing for you?

Tough love coming your way...

I hear from soooo many clients that they have a half-finished course, or a course in their head that they are not able to move forward with, and you know what each and every one of them needs?

Accountability.

There's nothing more powerful than knowing you've said out loud to someone else that you'll do something.

But accountability is not a magic wand. It won't make your procrastination disappear overnight, but what it will do is give you the kick-up the backside you need to take action.

In today's episode I share 4 different forms of accountability to suit any personality type (or budget).

 

BONUS - If you're listening to this episode in June 2021 and are a business owner in WA, Qld or NT then there is a special bonus free session that you can apply for using the link in the show notes below.

 

SHOW NOTES
If you are new to ASBAS then you are likely eligible for an hour of FREE strategy on your copy, course or messaging with me.
It's easy to apply, just use the link below and check to see if you can claim your free session (valued at $250)
https://www.businessstation.com.au/form/asbas-registration/

Episode 18: How To Create The Messaging That Sells Your Online Course

Episode 18: How To Create The Messaging That Sells Your Online Course

May 19, 2021

Here's' the thing about your messaging…

It’s all crystal clear in your head and you know exactly how your course is going to help your students. But, as soon as you start writing your sales page, emails or ads, it all gets shaken up like a snow globe.

 

That amazing course of yours gets hidden in a fog of generalisations, bland outcomes and waffle.

 

If this sounds familiar, then today's episode is for you!

 

In it, I'm unpacking the Kniebe Canvas, my blueprint for online course messaging that's been tried and tested in hundreds of coaching sessions. I'm going to take you through the 9-steps I use to get message clarity and share how you can access this to create winning copy for your courses and offers.

 

SHOW NOTES

Get help with your messaging - The AntiBoring Blueprint for Messaging live training starts on 27th May. Save your spot - https://lisakniebe.simplero.com/page/206630-join-me-on-the-journey

In this 90 minute live training you’ll create your own Blueprint for Transformation, focusing on your online course priority offer. I’ll lead you through my 9 step framework for connection; the Kniebe Canvas so you have a quick and easy way to create the messaging that sells your online course.

Episode 17: How To Use Storytelling In Your Course Launches with Dani Paige

Episode 17: How To Use Storytelling In Your Course Launches with Dani Paige

May 12, 2021

Chances are you've heard about the power of storytelling in your content, but maybe your confused about what that really means. I mean, how do you tell a story in an email without ending up with a version of War and Peace that nobody wants to read?!

And what about on your sales page, are you supposed to be adding a story to that?

 

This week on the podcast I am beyond excited to welcome Dani Paige; storyteller extraordinaire and launch copywriter to unpack what this whole storytelling malarkey is all about.

 

I loved geeking out on all things copywriting with Dani. Here's what we chatted about in this week's episode:

  • What is story telling when it comes to your copy?
  • Why is it so powerful?
  • How can we use this in our course launches?
  • Where should we use story telling?
  • What are your 3 top tips for story telling in launch copy?

We had a blast and I hope you love this episode as much as I do!

 

SHOW NOTES
Need more Dani in your life?

Follow her on Insta - https://www.instagram.com/danipaige.online/
Grab your copy of her amazing Email Closers - https://offers.danipaige.com/tec
Check out her fabulous storytelling about page - https://danipaige.com/about#galleries

Episode 16: Why I’m Breaking Up With Teachable

Episode 16: Why I’m Breaking Up With Teachable

May 5, 2021

Have you ever broken up with tech you used to love? Well, that's what I'm doing right now with Teachable and I thought you'd like to hear why!

In today's episode I'm sharing what new tech platform I'm moving to, how it feels to move all your courses, emails and students across to a new platform and what prompted this decision.

 

SHOW NOTES -
Ask about your online course platform in the Course Creator's Club on Facebook - https://www.facebook.com/groups/coursecreatorsclubwithlisa

Check out Simplero - https://smpl.ro/al/OKVv9v_e/37401-Lisa-Kniebe

Episode 15: How To Supercharge The Growth Of Your Facebook Group with Jono Petrohilos

Episode 15: How To Supercharge The Growth Of Your Facebook Group with Jono Petrohilos

April 27, 2021

If you are thinking about creating a Facebook group, or already have a group that you want to grow, then you're going to love today's episode.

In it I'm asking Jono Petrohilos questions such as...

  • Do you really need a Facebook group to launch and sell your course?
  • Aren't there already a gazillion other groups?
  • Why would anyone join another group?

Jono has built his online business in the fitness industry using Facebook groups. Last year he was Australia’s Online Fitness Educator of the Year and now mentors course creator's, growing his own group, the Course Creator Community, from zero to 3.4k in 6 months!!

And, like you, I wanted to know how!!

Jono generously shares his knowledge, skills and strategies for growing a Facebook group sharing the secrets of:

  • How to attract new members
  • How to build an engaged community who post in your group
  • Why he doesn't recommend theme days
  • How to move members from your Facebook group to your email list

 

Show Notes -

See for yourself how Jono manages his group by joining the Course Creator Community here - http://www.coursecreatorcommunity.net/

Episode 14: How to Align Your Message And Find Your Secret Sauce

Episode 14: How to Align Your Message And Find Your Secret Sauce

April 20, 2021

When it comes to your course, aligning your messaging throughout your customer journey can be a challenge.

Often we come up with ideas for lead magnets before we’ve worked out what our course is, and suddenly it’s like we’re having multiple conversations all at once with the same person!

In my copy-coaching work, one of the biggest challenges I see people struggling with is bringing together different pieces of their messaging, and so you can imagine when you add an online course, you’ve added another piece to the puzzle.

So if you struggle to bring your message into alignment, then today’s episode is for you.

 

Want to get a messaging makeover?

Join me inside The Aligned Messaging Method and finally make messaging easy - https://lisakniebe.simplero.com/purchase/128806-The-Aligned-Messaging-Method

Episode 13: Pulling The Curtain Back On Memberships with Michelle Marks

Episode 13: Pulling The Curtain Back On Memberships with Michelle Marks

April 13, 2021

Today, serial entrepreneur and self confessed choc-o-holic, Michelle Marks, shares all her secrets on running a successful online membership. She walks us through her successful journey in the online business world and gives us a behind the scenes look at her membership site, The Espresso Lounge.

If you've ever thought about launching a membership site, then this episode is for you!

In it we'll cover:
• Starting and growing a new membership
• How to give enough without overwhelming members
• The biggest challenge with running a membership
• How to set your membership apart in a crowded market place

Show Notes:
Find Michelle in the Laptops and Lattes free Facebook group- https://www.facebook.com/groups/laptopsandlattes

Check out Michelle's membership The Espresso Lounge - https://www.laptopsandlattes.com.au/membership

Learn more on her website - https://www.laptopsandlattes.com.au/

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