Courses That Connect Podcast
Episode 19: 4 Action Taking Steps To Get The Accountability You Need To Create & Launch Your Course

Episode 19: 4 Action Taking Steps To Get The Accountability You Need To Create & Launch Your Course

June 2, 2021

What's standing between you and your online course dream?

Chances are if you get really honest with yourself, it's you.

You keep breaking appointments with yourself to do the work...
You feel like there's never enough time..
You feel like you don't know the next step...
You don't have a plan so remain stuck...

Are any of these landing for you?

Tough love coming your way...

I hear from soooo many clients that they have a half-finished course, or a course in their head that they are not able to move forward with, and you know what each and every one of them needs?

Accountability.

There's nothing more powerful than knowing you've said out loud to someone else that you'll do something.

But accountability is not a magic wand. It won't make your procrastination disappear overnight, but what it will do is give you the kick-up the backside you need to take action.

In today's episode I share 4 different forms of accountability to suit any personality type (or budget).

 

BONUS - If you're listening to this episode in June 2021 and are a business owner in WA, Qld or NT then there is a special bonus free session that you can apply for using the link in the show notes below.

 

SHOW NOTES
If you are new to ASBAS then you are likely eligible for an hour of FREE strategy on your copy, course or messaging with me.
It's easy to apply, just use the link below and check to see if you can claim your free session (valued at $250)
https://www.businessstation.com.au/form/asbas-registration/

Episode 18: How To Create The Messaging That Sells Your Online Course

Episode 18: How To Create The Messaging That Sells Your Online Course

May 19, 2021

Here's' the thing about your messaging…

It’s all crystal clear in your head and you know exactly how your course is going to help your students. But, as soon as you start writing your sales page, emails or ads, it all gets shaken up like a snow globe.

 

That amazing course of yours gets hidden in a fog of generalisations, bland outcomes and waffle.

 

If this sounds familiar, then today's episode is for you!

 

In it, I'm unpacking the Kniebe Canvas, my blueprint for online course messaging that's been tried and tested in hundreds of coaching sessions. I'm going to take you through the 9-steps I use to get message clarity and share how you can access this to create winning copy for your courses and offers.

 

SHOW NOTES

Get help with your messaging - The AntiBoring Blueprint for Messaging live training starts on 27th May. Save your spot - https://lisakniebe.simplero.com/page/206630-join-me-on-the-journey

In this 90 minute live training you’ll create your own Blueprint for Transformation, focusing on your online course priority offer. I’ll lead you through my 9 step framework for connection; the Kniebe Canvas so you have a quick and easy way to create the messaging that sells your online course.

Episode 17: How To Use Storytelling In Your Course Launches with Dani Paige

Episode 17: How To Use Storytelling In Your Course Launches with Dani Paige

May 12, 2021

Chances are you've heard about the power of storytelling in your content, but maybe your confused about what that really means. I mean, how do you tell a story in an email without ending up with a version of War and Peace that nobody wants to read?!

And what about on your sales page, are you supposed to be adding a story to that?

 

This week on the podcast I am beyond excited to welcome Dani Paige; storyteller extraordinaire and launch copywriter to unpack what this whole storytelling malarkey is all about.

 

I loved geeking out on all things copywriting with Dani. Here's what we chatted about in this week's episode:

  • What is story telling when it comes to your copy?
  • Why is it so powerful?
  • How can we use this in our course launches?
  • Where should we use story telling?
  • What are your 3 top tips for story telling in launch copy?

We had a blast and I hope you love this episode as much as I do!

 

SHOW NOTES
Need more Dani in your life?

Follow her on Insta - https://www.instagram.com/danipaige.online/
Grab your copy of her amazing Email Closers - https://offers.danipaige.com/tec
Check out her fabulous storytelling about page - https://danipaige.com/about#galleries

Episode 16: Why I’m Breaking Up With Teachable

Episode 16: Why I’m Breaking Up With Teachable

May 5, 2021

Have you ever broken up with tech you used to love? Well, that's what I'm doing right now with Teachable and I thought you'd like to hear why!

In today's episode I'm sharing what new tech platform I'm moving to, how it feels to move all your courses, emails and students across to a new platform and what prompted this decision.

 

SHOW NOTES -
Ask about your online course platform in the Course Creator's Club on Facebook - https://www.facebook.com/groups/coursecreatorsclubwithlisa

Check out Simplero - https://smpl.ro/al/OKVv9v_e/37401-Lisa-Kniebe

Episode 15: How To Supercharge The Growth Of Your Facebook Group with Jono Petrohilos

Episode 15: How To Supercharge The Growth Of Your Facebook Group with Jono Petrohilos

April 27, 2021

If you are thinking about creating a Facebook group, or already have a group that you want to grow, then you're going to love today's episode.

In it I'm asking Jono Petrohilos questions such as...

  • Do you really need a Facebook group to launch and sell your course?
  • Aren't there already a gazillion other groups?
  • Why would anyone join another group?

Jono has built his online business in the fitness industry using Facebook groups. Last year he was Australia’s Online Fitness Educator of the Year and now mentors course creator's, growing his own group, the Course Creator Community, from zero to 3.4k in 6 months!!

And, like you, I wanted to know how!!

Jono generously shares his knowledge, skills and strategies for growing a Facebook group sharing the secrets of:

  • How to attract new members
  • How to build an engaged community who post in your group
  • Why he doesn't recommend theme days
  • How to move members from your Facebook group to your email list

 

Show Notes -

See for yourself how Jono manages his group by joining the Course Creator Community here - http://www.coursecreatorcommunity.net/

Episode 14: How to Align Your Message And Find Your Secret Sauce

Episode 14: How to Align Your Message And Find Your Secret Sauce

April 20, 2021

When it comes to your course, aligning your messaging throughout your customer journey can be a challenge.

Often we come up with ideas for lead magnets before we’ve worked out what our course is, and suddenly it’s like we’re having multiple conversations all at once with the same person!

In my copy-coaching work, one of the biggest challenges I see people struggling with is bringing together different pieces of their messaging, and so you can imagine when you add an online course, you’ve added another piece to the puzzle.

So if you struggle to bring your message into alignment, then today’s episode is for you.

 

Want to get a messaging makeover?

Join me inside The Aligned Messaging Method and finally make messaging easy - https://lisakniebe.simplero.com/purchase/128806-The-Aligned-Messaging-Method

Episode 13: Pulling The Curtain Back On Memberships with Michelle Marks

Episode 13: Pulling The Curtain Back On Memberships with Michelle Marks

April 13, 2021

Today, serial entrepreneur and self confessed choc-o-holic, Michelle Marks, shares all her secrets on running a successful online membership. She walks us through her successful journey in the online business world and gives us a behind the scenes look at her membership site, The Espresso Lounge.

If you've ever thought about launching a membership site, then this episode is for you!

In it we'll cover:
• Starting and growing a new membership
• How to give enough without overwhelming members
• The biggest challenge with running a membership
• How to set your membership apart in a crowded market place

Show Notes:
Find Michelle in the Laptops and Lattes free Facebook group- https://www.facebook.com/groups/laptopsandlattes

Check out Michelle's membership The Espresso Lounge - https://www.laptopsandlattes.com.au/membership

Learn more on her website - https://www.laptopsandlattes.com.au/

Episode 12: Why You Don’t Need A Fancy Tech Platform To Deliver Your Course!

Episode 12: Why You Don’t Need A Fancy Tech Platform To Deliver Your Course!

April 7, 2021

In this episode I'm sharing why you don't need all the bells and whistles of a fancy tech platform to deliver your course!

Often as course creator's it's the tech that keeps us stuck. But it doesn't have to be that way! If you are creating a new course, then I'd love you to get it up and running fast so you can:

a) earn some $$$ and,

b) road test it with real students before making a big investment in a learning platform.

In this episode I'm hoping you'll get curious about delivering your next course as a minimum viable product and seeing if this allows you to be more nimble and responsive in your course creation and launching.

Even if you already have a learning management platform there's good reason to launch with a MVP version of your course first - find out what that reason is (and why I am doing exactly that with my new course).

 

Show Notes
Ask a question in the Course Creator's Club - https://www.facebook.com/groups/coursecreatorsclubwithlisa

Unpack your ideas with a Strategy Session - https://lisakniebe.teachable.com/p/online-course-road-map

Want in on my new course? Put your name down on the waitlist and I'll let you know when Aligned Messaging Method opens - https://lisa-kniebe.ck.page/aligned-messaging 

Episode 11: Why You Need To Sell The Transformation, Not The Tool With Jo Bendle

Episode 11: Why You Need To Sell The Transformation, Not The Tool With Jo Bendle

March 31, 2021

When it comes to marketing and selling your course, you've probably heard that you need to focus on the outcome or transformation, not the tools you use to achieve this. I know how hard it can be to find your 'transformation' which is why I was so excited to invite Jo Bendle onto the podcast to talk about how she's done exactly this.

Jo has turned the conversation about productivity tools into a movement that that's led by women who are #meantformore.

In this episode I pick her brains on how she made this shift, the impact it's had on her business and the results she's seeing.

So if you're ready to get inspired, find a deeper message and even lead your own movement, then buckle-up, because this is a high vibe, fast talking episode that'll leave you pumped and ready for more.

Are you Meant For More?
Learn more about The Lab here - https://jobendle.com/thelab/
Follow Jo on Insta here - https://www.instagram.com/jo_bendle/

Episode 10: How To Map Your Course Content

Episode 10: How To Map Your Course Content

March 24, 2021

So, you've got all this amazing knowledge tucked away inside your head, you know it'll make an amazing course, but how do you get it into a coherent course structure? What should you include? How do you know what's enough and what's too much?

 

If these are questions you're grappling with, then this episode is for you!

 

I'm going to share a simple technique I teach to help you build out your course content without getting overwhelmed.
Join me with a pen and paper to hand, because you are definitely going to want to take notes!

 

If you want to take the next step together, then book a 2 hour strategy session here: https://lisakniebe.teachable.com/p/online-course-road-map

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